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Presentation
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Encounter threads all of the research findings into a strategic brand
positioning platform. This platform is then presented using a collage
of mediums, so that the company's brand identity can easily be shared
and implemented by anyone.
We
offer:
- A written
analysis of customers needs and desires, and how the company can meet
the customer face-to-face
- Provocative
quotes and stories from interviews with customers that represent the
core brand experience
- Pictures/images
drawn by customers that illustrate the customers perceptions
- Evocative
documentaries that capture how the brand actually fits into the life
of the customer, rather than stereotypical pop-culture images
- An organized
collection of customer's online reflections, diary entries, poetic verses,
and written streams of consciousness
- Role-plays
that tell the stories of the customers (Playback theater, sociodramas,
enacting respondents’ quotes to re-create scenarios)
- Actual
customers who can be brought in to help in the presentation of the research
- Our own
perspectives as researchers, sharing our personal experiences and insights
while in the field
And
anything else that brings companies up close and personal with the customer!
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